Steps to a Powerful Personal Brand-NWFA Expo Women’s Breakfast

The Women’s Breakfast at the NWFA Expo in New Orleans in April was led by Laila Morcos Zissis, founder and president of LikeMindedLadies. Laila’s presentation focused on the importance of personal branding. Drawing from her own experience and expertise, she delivered practical strategies for women to use to create their own unique brand identities. She encouraged attendees to embrace authenticity, leverage their strengths, and harness the power of storytelling to elevate their brands.

The breakfast was a lively and supportive gathering where women from different backgrounds came together to share their experiences and ideas. There was a lot of laughter and conversation as everyone encouraged one another. Thanks to Laila's leadership, the attendees left with a renewed sense of determination and inspiration to make an impact on the flooring industry. Special thank you to WIFI board member Amie Gilmore from Informa for taking the stage and sharing about WIFI’s programs - power hours, mentoring, gatherings, and scholarships.