Join us on the road @ WIFI Gatherings!

WIFI Gatherings

Mastermind Morning - WIFI Breakfast & Roundtable Discussions

Wednesday, April 16, 8:45-10:15am EST at NWFA Expo, Charlotte

Join us for WIFI’s Mastermind Morning, an exclusive breakfast event at the NWFA Expo in Charlotte, designed to empower and connect women in the floor covering industry. This engaging session will feature dynamic roundtable discussions on key topics that impact your career, business, and personal growth. Gain valuable insights, share experiences, and network with like-minded professionals as we tackle the challenges and opportunities shaping our industry. Discussion topics will cover Technology & AI, Business Acumen, Growing in Place, the Balancing Act, and Staying in Front of Trends.

WIFI + Women of Starnet Mentor Program Info Session

Thursday, April 24th, 6:15pm PST at Starnet Spring Meeting, Carlsbad, CA

Join us for an exciting networking opportunity at the WIFI + Women of Starnet Mentor Program Info Session! Nichole Poindexter Wilson, Chair of Women of Starnet, will introduce the mentor program, sharing insights on how it fosters growth and connection within the industry. Then, stick around for networking and a happy hour - the perfect chance to meet like-minded professionals and forge lasting connections! For more information, please reach out to Adrienne Clay at Adrienne@starnetflooring.com.

WIFI + Women of Starnet How to Guide for WBE & MBE Contracts

Friday, April 25th, 11:45am PST at Starnet Spring Meeting, Carlsbad, CA

Looking to navigate the world of Women-Owned (WBE) and Minority-Owned (MBE) business certifications? Whether you're a business owner seeking certification or a company looking to partner with WBE/MBE firms, this session will provide the knowledge you need to tap into new opportunities and expand your business potential. During this insightful discussion, we will walk through the step-by-step process of getting certified and explore the benefits of formal designation. We will also discuss how non-certified businesses can successfully partner with WBE/MBE firms, as well as the types of projects that require certification and where to find them. We will also highlight success stories from Starnet members who are leveraging these opportunities. We will also highlight success stories from Starnet members who are leveraging these opportunities. This is a valuable chance to gain key industry insights, connect with other professionals, and enjoy a great lunch! For more information, please reach out to Adrienne Clay at Adrienne@starnetflooring.com.

Map Your Momentum: 2025 Goals

Wednesday, April 30th, 2:00-3:00pm EST at Coverings, Orlando

Join WIFI – Women In the Floorcovering Industry – for an inspiring one-hour workshop, held in the Galvanize Lounge at Coverings. Led by industry leaders Danielle Lancianese, director – tile & stone category at Shaw Industries Group, and Amie Gilmore, WIFI board member and TISE show director at Informa, this dynamic session offers a unique blend of networking, festive refreshments, and professional growth in an uplifting, supportive atmosphere.

Focused on setting bold, actionable goals for 2025, you'll participate in a creative vision board exercise designed to bring your ambitions into focus. Danielle and Amie will share insights and techniques to help you stay intentional and driven throughout the year—ensuring your goals align with your aspirations and your actions lead to success.

Don’t miss this opportunity to connect with like-minded industry professionals and craft your path to a purposeful, impactful 2025.

Past Gatherings

March 13th, 2025 - Members’ Keys to Success Summit @ Abbey Carpet & Floor and Floors To Go Convention, Tampa, FLIn partnership with WIFI (Women in the Floorcovering Industry), several Abbey Carpet & Floor and Floors to Go members took to the stage here at annual convention to share with fellow attendees areas in which they lean on the group most during good times and bad. Moderated by Floor Covering Weekly publisher and editor in chief and WIFI vice chair Amy Rush-Imber, Janice Clifton, owner, Abbey Carpets Unlimited Design Center; Napa, Calif.; Buffy Stancill, owner of Faith & Grace Flooring, Murfreesboro, Tenn. and Creative Flooring of Pensacola, Fla.; Rachel Stacy, president and owner of S&H Flooring, Dallas; and, Deborah Cypert, Interior Vision Flooring & Design, Soquel, Calif., said they leverage the group’s marketing resources and business insights to achieve growth. Read more about the event here!

January 29th, 2025 - WIFI’s Toast to Women Who Floor the World in Mohawk’s Booth @ TISE 2025, Las Vegas, NVWe kicked off day two of TISE with a delicious breakfast, generously provided by Mohawk. Amie Gilmore, WIFI board member and director of TISE, shared an exciting recap of WIFI's 2024 accomplishments, highlighting key initiatives and announcing the scholarship recipients awarded in December 2024. Laura Bartley, WIFI board member and vice president of marketing - communications and events at Mohawk, proudly announced Mohawk’s continued pledge to WIFI for 2025, supporting our mission for another year! The event wrapped up with a heartfelt toast from our board and committee members, celebrating the women who are driving change in the flooring industry. Read more about the event here!

January 28th, 2025 - WIFI Necklaces & Net Zero, Sustainability Mythbuster Panel & DIY Necklace Bar @ TISE 2025, Las Vegas, NVSustainability and creativity took center stage at the Necklaces & Net Zero event. The event featured a myth-busting panel and a hands-on jewelry-making activity sponsored by AHF Products, with yarn donated by Universal Fibers. Industry leaders came together to debunk sustainability myths, with panelists including Daniel Cassidy, vice president of brand marketing and consumer insights at Shaw Industries; Noah Chitty, vice president of sustainability and technical products at AHF; Sinclair Myers, general manager of Myers Carpet of Dalton; Ranae Anderson, global sustainability leader at Universal Fibers; and Malisa Maynard, chief sustainability officer at Mohawk Industries, and Floor Covering Weekly publisher and editor in chief Amy Rush-Imber moderating. The panel tackled topics such as the role of carbon offsets in net-zero goals, the value of wool carpets, and the sustainability of carpets. Read more here!

January 8th, 2025 - WIFI Happy Hour @ Floorcoverings International Convention, Cancun, MX- This inaugural event brought together 80 attendees, including franchise leaders, owners, staff, and vendor partners, to introduce WIFI’s mission of supporting women in the flooring industry through education, mentorship, and connection. Jackie Adams, senior director of operations, new franchise development for Floor Coverings International, and Chanel Clifford, vice president of national accounts for CALI, played key roles in highlighting how WIFI empowers women to thrive professionally and personally. The event inspired attendees to connect, grow, and bring new insights back to their local communities. Read the blog here!

December 18th, 2024 - Master the Art of Negotiation @ Mohawk Edge Summit, Denver, CO- WIFI hosted an engaging panel on the art of negotiation at Mohawk’s Edge Summit, moderated by WIFI vice chair Amy Rush-Imber. Panelists included Typhannie Harker, CEO of Carpeting by Mike; Laura Bartley, vice president of communications and events at Mohawk Industries; Kaitlin Ahern, director of marketing at America’s Floor Source; and Rachel Stacy, president of S&H Flooring. The discussion covered leveraging product expertise, setting strategic goals, and building trust with customers. Panelists emphasized the importance of knowing your market, listening to customers, and aligning products with brand values. They also shared actionable strategies for achieving sales goals and creating authentic connections. This session empowered attendees with tools to excel in negotiation and strengthen customer relationships! Read the blog here!

October 26th, 2024 - Tough Topics with Women of Starnet @ Starnet Annual Meeting, Nashville, TN- WIFI joined Lara Rasette and Nichole Poindexter-Wilson, chairs of Women of Starnet, for a powerful roundtable discussion that tackled some of the toughest topics in business. From navigating workplace challenges to addressing industry-specific issues, the conversation empowered professionals at every level with insights and strategies for success. WIFI board member Tanja Kern also spoke, highlighting WIFI's free programs designed to support women in the flooring industry, from mentoring to professional development. It was a valuable opportunity for attendees to connect, learn, and grow alongside a community of like-minded women shaping the industry’s future!

October 23rd, 2024 - Ace the Game: Advanced Business Insights for Women @ NAFCD + NBMDA Annual Convention, New Orleans, LA- This lunch event featuring Dori Blitzstein, vice president of Roesel-Heck Company, Inc and GeorgeAnne Blackmon, senior sales executive at Decospan, was a resounding success, with over 80 attendees actively participating and engaging in discussions. This empowering program provided women with valuable insights to boost their confidence in the boardroom, covering essential financial and business concepts, technologies that streamline operations, and emerging trends in the housing market. The event fostered meaningful conversations relevant to the construction and flooring industries, making it a truly enlightening experience for all involved! Read the blog here!

October 2nd, 2024 - The Shero Playbook: The BIG Ask for Advancement @ CFI+ FCICA Convention, Orlando, FL- This lively panel discussion brought together a fantastic lineup of industry leaders— Beth Miller, managing editor for Floor Trends & Installation, Leslie Del Pozo, VP of marketing and communications for QEP Co Inc, Jen Zurn, project manager for CFI - Certified Flooring Installers, Kelly Zimmerman, president of Flooring Solutions, Inc., and Allana McInnis, sr. brand specialist at Mohawk Flooring, who shared invaluable insights for women ready to own their professional paths. Attendees dove into practical strategies for negotiating raises, positioning themselves to be a part of decision- making, and advocating for themselves. It was an inspiring space where participants felt empowered to ask the tough questions, learn from seasoned pros, and leave equipped to make bold career moves! Read the key takeaways from the event here!

June 11, 2024 - WIFI Breakfast @ Neocon- The Mart, Chicago, Illinois- At the vibrant WIFI breakfast at NeoCon, WIFI board members Whitney LeGate and Brenda Knowles, alongside scholarship recipient Julie Borgognoni, provided an update on upcoming events and emphasized some of WIFI’s programs. They focused on WIFI's mentorship program, scholarships, and impactful Power Hour sessions. Attendees enjoyed networking opportunities and engaging conversations over coffee and breakfast. Thanks to Mannington Commercial for hosting us in their newly designed showroom and providing breakfast! See photos from the event here.

May 17, 2024 - Advancing Women in Flooring- Women of Starnet Panel on Amelia Island, FL- Panelists included: Kaddy Hamilton, president, WC Carpenter;  Erin West, national accounts manager – commercial buying groups, AHF; and Kathleen Cloud, president, Higgins Flooring. The group explored topics including speaking up, elevating others, recruitment of women, and personal leadership. WIFI board member Tanja Kern, associate publisher and editorial director of Floor Trends & Installation moderated the session. Read more here!

April 23, 2024 - Her Story w/ WIFI at Coverings in Atlanta - speakers included: Emily Holle, Director of Design & Trends at MSI; Crosby Hall, CAO of Louisville Tile Distributors; Amy Rush-Imber, Published and Editor in Cheif at FCW; and Tanja Kern, Editor and Assoc. Publisher at Floor Trends & Installation, who all shared their personal career journey and encouraged attendees to share their stories too! Read more here!

March 5, 2024 - Beyond Balance - a conference for working women and those who support them was held at the Dalton, Ga Convention Center with over 400 attendees. Keynote by author Tera Renze. Event hosted by WIFI and Shaw Industries WiN. Read some of what the speakers shared here!

March 3, 2024 - Next Generation of Women Leaders in Flooring Retail at Alliance Convention in Orlando, FL- Seven women shared their challenges, how they are putting their mark on the business and what it takes to lead their team. Dive into the insights offered by the speakers here!

Jan 25, 2024 - WIFI Gathering at TISE / Surfaces in Las Vegas - Mohawk Industries hosted the event and WIFI announced their schedule of 2024 programs and the inaugural seven scholarship winners.

Jan 23, 2024 - TISE Women’s Leadership Conference, Las Vegas, NV - WIFI hosted the closing panel with five women executives who volunteered who shared their “5 Tips to Level Up”. WIFI’s vice-chair Amy Rush-Imber from Floor Covering Weekly moderated the session! Each gave their top tip, including:

“Raise your hand” by Whitney LeGate from Mannington Commercial,

“Be your authentic and confident self” by Chanel Clifford from CALI Floors,

“Focus on the business and on the people,” by Brenda Knowles from Shaw Floors,

“Relationships are key,” by Kelly Oberschlake from Mohawk Industries and

“Master greatness,” by Dori Blitzstein, Roesel-Heck Company, Incorporated.

Jan 25, 2024 - WIFI Gathering was held in the Mohawk Booth at TISE in Las Vegas, NV where WIFI board members shared about the WIFI Mentoring program, Power Hours, and announcement of the WIFI Scholarship winners!

Nov 17, 2023 - Workshop at NAFCD: Finding Your Voice - NAFCD’s incoming President, Dori Blitzstein, owner of Roesel Heck, led this education session. Read the recap on the WIFI Blog.

Sept 21, 2023 - Workshop: How to Take Care of Yourself & Your Tribe - CFI & FCICA Convention in Orlando, FL- WIFI held its first convention education session at the CFI FCICA 2023 Convention in Orlando, Florida. Discussion topics were on building your own career and on helping those on your team level up, too. Read all about it here!

June 13, 2023 - WIFI Donor Event @NeoCon in Chicago - Hosted by Mannington Commercial

April 19, 2023 - WIFI Donor Event @Coverings in Orlando - WIFI joined Louisville Tile for cocktails and hors d'oeuvres, and a big check! Thank you to Louisville Tile for making a donation to WIFI!

February 1, 2023 - WIFI @ TISE at Mandalay Bay, Las Vegas - Hosted by Mohawk Industries - who made a significant donation to WIFI at the event!

Join WIFI at our next in person education event!