Women @ TISE

It all begins with an idea. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story at an international trade show can make all the difference.

Don’t worry about sounding professional. Sound like you. Your story is what’s going to separate your product/service from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident, and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your product/service can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.