WIFI Announces Exciting Lineup of Spring Events to Empower Women in Flooring
Dalton, Ga. - February 25, 2025 – Women In the Floorcovering Industry (WIFI) is thrilled to announce a powerful lineup of events this Spring, including the SEAL Leadership Training Program WIFI spring cohort, an educational panel at the Abbey and Floors to Go convention on March 13, and two Power Hours - The Art of Storytelling on March 26 and Rock Your LinkedIn Profile on April 29. These events provide unique opportunities for professional growth, networking, and leadership development for women in the flooring industry.
SEAL Leadership Training Program – WIFI Cohort Kickoff
Deadline to sign up: February 28
Sign Up Here
(WIFI) is thrilled to announce the SEAL Leadership Training Program – WIFI Cohort, kicking off in March and running through July. This program is designed to enhance leadership skills, boost self-awareness, and support career growth. The SEAL program is a collaboration between the World Floor Covering Association (WFCA) and Lead Every Day. It will be facilitated by Athena Walker, executive and personal transformation coach, who will guide participants through this transformative leadership journey. Thanks to the generous support of donors, WIFI is offering a 66% scholarship to 20 women. This is a unique opportunity to invest in your growth as a leader and advance your career in the flooring industry.
Members’ Keys to Success Summit – Panel Discussion
March 13, from 1:00 – 2:15 p.m. EST
Location: Abbey Carpet & Floors To Go Convention, Tampa, Florida
This 75-minute panel discussion will explore diverse perspectives shaping the flooring industry's future, featuring successful women owners sharing their personal keys to success. Moderated by Amy Rush-Imber, WIFI vice-chair and publisher and editor in chief of Floor Covering Weekly, the panel features speakers:
Buffy Stancill, Faith & Grace Flooring in Murfreesboro, TN & Creative Flooring of Pensacola, FL
Rachel Stacy, S&H Flooring, Dallas, Texas
Deborah Cypert, Interior Vision Flooring & Design, Soquel, CA
Janice Clifton, Abbey Carpets Unlimited Design Center, Napa, CA
All are invited to join this insightful conversation, gaining valuable strategies for business growth and leadership in the flooring industry.
Power Hour: The Art of Storytelling – Building Customer Relationships to Drive Sales & Marketing
March 26, from 12:00 – 1:00 p.m. EST
Location: Virtual Event
Register Here
This Power Hour will explore storytelling techniques that build customer trust and elevate sales and marketing strategies. Moderated by Alison Mullins, sales leader, speaker, author, and surfaces guru, the session features industry leaders:
Kris Stanfield, director of content and creative, Shaw Industries
Scott Humphrey, CEO, World Floor Covering Association
Tanja Kern, associate publisher and editorial director, FLOOR Trends & Installation
All are invited to join this dynamic session to learn how to craft compelling narratives that strengthen customer relationships and drive business growth.
Power Hour: Rock Your LinkedIn Profile
April 29, from 12:00 – 1:00 p.m. EST
Location: Virtual Event
Register Here
Level up your LinkedIn presence in this Power Hour with Katherine Murphy, principal customer success manager for LinkedIn Learning. Gain expert strategies and insider tips to enhance your profile and stand out.
About Women In the Floorcovering Industry (WIFI)
Women In the Floorcovering Industry (WIFI) is a 501c(3) educational non-profit organization dedicated to attracting, educating, and empowering women in the flooring industry. Through scholarships, professional development, mentoring, and educational events, WIFI fosters growth and community for all women who work in or are interested in working in the flooring industry.
For more information about WIFI’s Spring events or to register, visit womeninflooring.org.